NEVER LIE TO YOUR CUSTOMERS!

Lie is a very very bad effort to reach something we want. But, we often did it because of several reasons.

But..., in business world it's not allowed. It's completely forbidden. Why?

Try to imagine whether you lie to somebody you owe! You don't pay the money you should give. Then, someday you will borrow his/her money again. Do you think that he/she will lend you the money again? I don't think so, Mate.

Nah! The same thing can also be happened if we trick our customers. As a good seller, we may not do that, if we don't want to lose our store's visitors.

In  many cases, businessmen or entrepreneurs did a lie to their customers without being realized. They gave an advertisement which trapped the customers in a wrong perception. It's a big mistake.

For the example, Mr. X promotes the new beverage of his restaurant. He wrote in a giant billboard, "FOR 50 CENTS, YOU CAN FEEL THE FRESH"

Then, an old man comes to his restaurant. He is a beggar, thirsty, and he has only 50 cents on his hand. But actually, a glass of the beverage is priced for 55 cents, because of 10 % tax. The old man becomes disappointed then. He just walks out the restaurant within his eyes staring on the floor, because he's failed to feel the fresh like displayed on the billboard.

Perhaps, we will be sad in seeing such situation - other side, we don't blame Mr. X.

But actually, Mr. X's advertisement should explain whole price "clearly" that a customer should pay. Even though it's a simple matter; if we stand as the old man, we'll feel cheated of course - because we could not get what we had planned. We made a plan as far as we knew.

So, do we think that the old man will come again to the same restaurant someday???

Mr. X is hopping the big income from his advertisement, but in other side he potentially cheats the customers. It will be meant: he can damage his business.

PS: A good information is something clear to see.